Posted on August 10, 2007 - by Justin Hartman

Apple – Think Different

In 2002 Apple created a new advertising campaign called Switch. It featured real people who had switched from the Microsoft Windows platform to the Mac.

Prior to this largely successful campaign Apple ran the Think Different campaign which was truly one of the best seen in the late 1990′s. I had forgotten about this until I recently stumbled upon the original Think Different advert and because it’s just brilliant I’ve included the ad below.