Posted on August 10, 2007 - by Justin Hartman
Apple – Think Different
In 2002 Apple created a new advertising campaign called Switch. It featured real people who had switched from the Microsoft Windows platform to the Mac.
Prior to this largely successful campaign Apple ran the Think Different campaign which was truly one of the best seen in the late 1990′s. I had forgotten about this until I recently stumbled upon the original Think Different advert and because it’s just brilliant I’ve included the ad below.
You can follow any responses to this entry through the RSS 2.0 feed.
You can leave a response, or trackback from your own site.
















I am a seasoned entrepreneur and currently the CEO of 