Sorry for the delayed reply. We’ve been working like mad to make this happen. I have a blog post coming out tomorrow and you should also watch your email for more details.

If you know of anyone who might want to advertise please contact me directly.

How’s it going insofar as getting advertisers is concerned? I’m running the 468×60 ad on my forum to try and lure advertisers – hope it’s helping

Can’t wait for this to go live!

P.S Everyone: education is the key here.

I think we need to understand what is meant by a ‘branding’ client here. Outsurance and FNB (for the most part) are not what I would call ‘branding’ clients. Big brands-yes, but their ad spend is for the most part not focussed on a branding aspect, they’re focussed on a direct response, eg: “lowest premiums”, “High interest rates”…Click here!

A branding client will be, Coca-Cola, Samsung, Alcohol brands, etc. Their ads aren’t meant to make you rush out and buy their product straight away. Their supposed to coax you into believing that when you’re thirsty you drink Coke, when you want to have fun you pour a Smirnoff, and only Samsung TV’s make films come alive.

It’s these branding clients budgets that Adgator is after. And these budgets are not spent on a CPC basis. These ads are effective whether people click on them or not.

What I meant by trash ads… is that google has such a high volume of inventory that they ultimately have to fill their ads with something. This remnant inventory (which Google display ads often are to start with) is usually characterised by low paying advertisers.

To answer your question- “Why would users pay CPM when they can get the same impression share and pay CPC on Google’s Content network?”
I think you meant advertisers here. And the simple reason is that, I, as a site owner do not want low quality, low cost ads on my site. Therefore I use Adgator who ensure that only quality, relevent, high yielding ads are placed on my site. In doing so if an advertiser wants to have their ads on my site so they can advertise to my audience. Then they have to pay a premium CPM. If they want to pay CPC then they can go somewhere else. Why should I as the site owner bere all the risk of putting ads on the site and hope that someone clicks on them. What if Outsurance want to target the users on my site but my users don’t like Outsurance… who suffers- me, who makes money- not me.

I think Justin answered your question regarding the comparisons with Google.

I don’t mean to come across as harsh here, I just hope I’m getting my point across. There is so much more that can be said to highlight the nature of online advertising and the reasons why CPC (PPC), CPM, and CPA exist. Each serve their own purpose and must be seen as tools to achieve types of results. This is why companies hire agencies and sites hire sales houses.

G

I (along with Grant I think) am not negating that big brands use Google and the CPC model does work for them. However, there is a very specific reason why Google introduced CPM to Adwords – because corporates wanted it.

Google changed the landscape with targeted CPC – it’s the reason they’re the 5th largest company in the US – however that doesn’t necessarily change the markets need.

In South Africa traditional advertisers understand CPM and quite frankly don’t yet get CPC. There are exceptions to this but only time and education will really change the mindset shift from CPM to CPC.

With Adgator – we’re hoping to speak to a language that traditional advertisers understand and for now that language is CPM. The market will shift and when it does we’ll have to re-evaluate the CPM model.

Also – what do you mean when you say trash ads? Is it because they’re really cheap?

You also didn’t answer my question with regards to doing display on a CPC basis – why would users pay CPM when they can get the same impression share and pay CPC on Google’s Content network? You also say that Adgator cannot be compared to Google in any way – are you sure about that guy? Isn’t Adgator placing ads against people’s content, in this case their blogs? Isn’t that what Google does?

Thanks.

How does Adgator make money in order to give bloggers money? And how does the system determine what and how much a blogger will get?

Regards,
Ryan

Therefore Adgator cannot be compared to Google in any way.

If I had to guess Adgators competition (I don’t know the make-up of the SA landscape all that well.)I’d say it was established offline publishers who have an online presence- Newspaper and magazine titles.

Since the beast that is Naspers has a stake in Afrigator I’d hazard a guess that it’s not going to be hard for some test spend to be diverted Adgators way by the sales guys.

You also haven’t mentioned display opportunities in your program – are blogs going to have gadget type ads on them? Do blogs need to be ajax friendly?

Thanks.

If we get good local response then we can stop using the overseas advertisers that some of us have already got on our blogs.