Archive for October, 2009

Posted on October 22, 2009 - by Justin Hartman

I’ve made it to the finals

I love a good competition. Nothing like the thrill of the chase to drive one nuts. If you’re reading this blankly then let me elaborate by saying that I am now one of two finalists in the $3,000 adtech content revenue strategies giveaway which includes a trip to New York to attend the conference.

This is something I really, really want and I am forced to rely on you to help me get what I want. Basically it’s now down to public voting and your vote will determine who gets to go. Please can you head on over to Shoemoney’s blog by clicking this link and cast your vote for Justin in the vote box?

Voting ends on Friday morning and I’m competing against a really great guy so your vote is important and really will help to make a difference.

I must thank everyone who’s voted for me so far. The support has been amazing from you all – thank you!

 

Posted on October 18, 2009 - by Justin Hartman

ad:tech, Adgator and me – it’s the perfect fit

Jeremy Schoemaker who runs the blog Shoemoney is offering one person an all-expenses paid opportunity to attend ad:tech New York in early November. Now I’m not big on entering many competitions but attending ad:tech is something that is critical to me and my business. In addition to attending the ad:tech conference there is also a pass to attend Content Revenue Strategies (formerly Adspace) where Jeremy is going to be speaking and you get to have lunch with the man himself.

So why is this important to me and my business and why do I feel that I should attend over all the other potential candidates? Well there are two main reasons which I’ll highlight below.

Adgator – Africa’s first blog advertising network

Afrigator, the company I co-founded and now the largest niche aggregator in Africa, pioneered the first blog advertising network on the continent called Adgator. We launched Adgator almost a year ago and we’ve had some great response and varying success. In particular, what I’ve noticed is that we’ve solved a critical need to connect advertisers with bloggers (vice-versa) and for the first time there is a simple solution for brands to advertise and communicate to a social media audience in Africa.

While we’ve certainly solved many problems we are the first to market and this has come at a hefty price. There have been huge learning curves for us and as the market isn’t as big as say the U.S. we’ve had to be disruptive in our innovation in order to succeed. For me ad:tech would help us to learn from people a whole lot smarter than us, connect with highly influential people in the market and ultimately give us valuable insight into the state of play.

All of this will help us apply what we’ve learned and the insight we’ve gained to a market that we ultimately understand. I’d imagine that attending this conference would leap-frog our business to a completely new level and this is critical to our survival.

Working with the U.S. Government

Back in August 2009 we were contacted by the U.S. Government and together we formed an interesting partnership. We worked very closely with the Department of State, the SA Embassy as well as America.gov to assist them in showcasing the work the U.S. is doing in Africa.

Together we launched a pioneering social stream in time for Sec. Hillary Clinton’s seven nation trip to Africa and not only did this showcase official content from America.gov but it also showcased the conversation happening in real-time across all the social media platforms. We’ve long built up a relationship with African bloggers and content producers and it’s relatively easy for us to pull all of this together and we aggregated everything from Afrigator (i.e. blog posts), Twitter, Flickr, YouTube and Delicious that related to Sec Clinton’s trip.

As a result of our very close connection with the U.S. I think it’s imperative that I finally get the opportunity to visit the land of the free as I’ve never been to the U.S. before. As America continues its mission in Africa and we continue to work with the U.S. Government it would be hugely beneficial to understand both markets and not just the one we live in.

So, Jeremy, you could possibly chose someone else but I think your best candidate is staring you squarely in the eyes.

 

Posted on October 16, 2009 - by Justin Hartman

Twitter introduces lists and becomes a lot more useful

Twitter have today started rolling out a Beta feature to select users called Lists. To me this is the most useful feature that Twitter have added since they launched. I’ve had my Twitter account since March 2007 and during that time I’ve accumulated a whole bunch of followers. The problem with this is that Twitter has, over time, become far too noisy for me and I’ve lost my ability to follow what’s going on.

As a result I’ve used Twitter more for updating than for following but Lists now change this. As you can see from my sidebar I can now create both public and private lists. This means that I can now create a private list just for friends and instead of seeing all the noise I can just view stuff from people that actually matter to me – my friends.

You can also see that I have created an Afrigator Team list. This list I made public so anyone can view this list and follow it if they want to. As with following individual Twitter profiles you can now follow a list and be updated on that lists stream which is pretty useful. What lists also do is allow you to know who are part of a team. Twitter have a team list as well so you can now follow people from a company or cause that matter to you.

Twitter has just become a whole lot more useful to me and I think it’s a game-changer! How many of you have access to Twitter Lists?