Posted on February 18, 2010 - by Justin Hartman
My presentation at the Addynamo Blogging Workshop
If you missed it, here’s my presentation from the Addynamo Blogging Workshop that I did yesterday. There are some interesting Adgator insights which haven’t been seen before.
Addynamo Blogging Workshop
View more presentations from Justin Hartman.
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I am a seasoned entrepreneur and currently the CEO of 
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February 18, 2010
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My personal advertisers get better ad spots than the adgator/addynamo ads. Only reason they don’t perform as well.
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February 18, 2010
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I was very interested to see that the CPM model is quite high in your book. I have found that CPC is much more manageable and shows a guaranteed ROI as opposed to CPM which is almost like a crap in the ocean.
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February 18, 2010
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Ja! It was good and need more of these kind of events to keep people punting blogging, exchanging ideas and ultimately monetising their content…
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February 21, 2010
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Justin the thing is that it actually doesn’t matter what you’re using – they all equate to the same thing.
A CPC for example can always be equated to an eCPM and vice versa. Yes CPM is generally more expensive however some brands prefer owning a space and dominating it with their ads and CPM works well for this.
It really boils down to what your end-goal is and what your expectations are. Google figured CPC was the business but in later years have introduced CPM because some advertisers simply prefer that model.
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February 22, 2010
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Ah ok, that makes sense.
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March 8, 2010
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[...] Justin Hartman, the founder of Afrigator, Africa's largest blog directory and aggregator gave a presentation this past Satruday at an Addynamo Blogging workshop on how to make money from [...]