Comments on: My presentation at the Addynamo Blogging Workshop http://justinhartman.com/2010/02/18/my-presentation-at-the-addynamo-blogging-workshop/ Living Life. Running a Startup. Loving Technology. Sun, 11 Sep 2011 01:25:20 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Justin Hartman on the Business of Blogging | Afrinnovator.com http://justinhartman.com/2010/02/18/my-presentation-at-the-addynamo-blogging-workshop/comment-page-1/#comment-4849 Justin Hartman on the Business of Blogging | Afrinnovator.com Mon, 08 Mar 2010 11:01:12 +0000 http://justinhartman.com/?p=917#comment-4849 [...] Justin Hartman, the founder of Afrigator, Africa's largest blog directory and aggregator gave a presentation this past Satruday at an Addynamo Blogging workshop on how to make money from [...] [...] Justin Hartman, the founder of Afrigator, Africa's largest blog directory and aggregator gave a presentation this past Satruday at an Addynamo Blogging workshop on how to make money from [...]

]]> By: Justin Mccall http://justinhartman.com/2010/02/18/my-presentation-at-the-addynamo-blogging-workshop/comment-page-1/#comment-4820 Justin Mccall Mon, 22 Feb 2010 06:04:56 +0000 http://justinhartman.com/?p=917#comment-4820 Ah ok, that makes sense. Ah ok, that makes sense.

]]> By: Justin Hartman http://justinhartman.com/2010/02/18/my-presentation-at-the-addynamo-blogging-workshop/comment-page-1/#comment-4819 Justin Hartman Sun, 21 Feb 2010 19:46:03 +0000 http://justinhartman.com/?p=917#comment-4819 Justin the thing is that it actually doesn't matter what you're using - they all equate to the same thing. A CPC for example can always be equated to an eCPM and vice versa. Yes CPM is generally more expensive however some brands prefer owning a space and dominating it with their ads and CPM works well for this. It really boils down to what your end-goal is and what your expectations are. Google figured CPC was the business but in later years have introduced CPM because some advertisers simply prefer that model. Justin the thing is that it actually doesn’t matter what you’re using – they all equate to the same thing.

A CPC for example can always be equated to an eCPM and vice versa. Yes CPM is generally more expensive however some brands prefer owning a space and dominating it with their ads and CPM works well for this.

It really boils down to what your end-goal is and what your expectations are. Google figured CPC was the business but in later years have introduced CPM because some advertisers simply prefer that model.

]]> By: Marc Ashton http://justinhartman.com/2010/02/18/my-presentation-at-the-addynamo-blogging-workshop/comment-page-1/#comment-4816 Marc Ashton Thu, 18 Feb 2010 18:17:41 +0000 http://justinhartman.com/?p=917#comment-4816 Ja! It was good and need more of these kind of events to keep people punting blogging, exchanging ideas and ultimately monetising their content... Ja! It was good and need more of these kind of events to keep people punting blogging, exchanging ideas and ultimately monetising their content…

]]> By: Justin Mccall http://justinhartman.com/2010/02/18/my-presentation-at-the-addynamo-blogging-workshop/comment-page-1/#comment-4814 Justin Mccall Thu, 18 Feb 2010 10:32:23 +0000 http://justinhartman.com/?p=917#comment-4814 I was very interested to see that the CPM model is quite high in your book. I have found that CPC is much more manageable and shows a guaranteed ROI as opposed to CPM which is almost like a crap in the ocean. I was very interested to see that the CPM model is quite high in your book. I have found that CPC is much more manageable and shows a guaranteed ROI as opposed to CPM which is almost like a crap in the ocean.

]]> By: rafiq http://justinhartman.com/2010/02/18/my-presentation-at-the-addynamo-blogging-workshop/comment-page-1/#comment-4813 rafiq Thu, 18 Feb 2010 10:23:59 +0000 http://justinhartman.com/?p=917#comment-4813 My personal advertisers get better ad spots than the adgator/addynamo ads. Only reason they don't perform as well. My personal advertisers get better ad spots than the adgator/addynamo ads. Only reason they don’t perform as well.

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