Email campaigns are an effective way to inform people of the products or service that you offer. Aside from a handful of social media accounts, it’s the next best method of establishing an online presence but how can you tell if it’s effective or otherwise? Well, that’s where email analytics comes in; it give the sender a chance to see who exactly viewed the emails that were sent out, how many of them followed the additional command and when the emails were usually read. Email analytics and email metrics convey the effectiveness of an email campaign and one of these metrics would be the list growth rate.
List Growth Rate
As the name states, it’s the rate at which your particular email list is growing. The computation is simple enough, just subtract the number of unsubscribers with the combined number of brand new subscribers and spam or email complaints. Once you come up with the result, divide it by the number of email addresses currently included on your list before multiplying by a hundred. Besides the call-to-action or CTR metrics, we highly recommend keeping an eye out for the growth and loss on the list. Obviously, the goal is to increase the list since it entails an extended reach on the target audience.
It’s crucial to expand the audience as well as earn the position of industry thought leader. Take note that, in reality, there’s natural decay of the email marketing list and it can expirer to around 22.5% annually. So it’s all the more crucial to focus on growing the subscriber list at a much faster rate and always maintain a healthy number of subscribers. Getting a few unsubcribers here and there is quite normal, but you have to earn new subscribers to take their place as soon a possible.