Why? Well, two main reasons. The first being that after deciding to create a social media agency we realised that providing social media services simply wasn’t going to cut it. We knew that we needed to offer more and we needed to really focus on digital strategies rather than digital implementations. The second reason was that in April we acquired the business and client side of Entelligence – a leading development company started more than 11 years ago by Sean Riley of Ad Dynamo and GT Ferreira of FirstRand.

The Entelligence acquisition was mostly about being in the right place at the right time but nonetheless, strategically it was a brilliant move for both parties. Since April we’ve been streamlining and integrating the Entelligence business into Social Code and it’s been an interesting and challenging experience in itself. We decided to keep a lid on things until we had gotten the entire operation functional and until we were ready to take on more clients.

So, here we are. Social Code just moved into new offices, we’re hiring new staff and currently service 91 clients from all over the world. The growth and potential for Social Code has blown my mind away and I know that in 2011 you’re going to be hearing a lot more about us.

Many people have asked me what this means for Afrigator. Well, in short, it’s business as usual but if you want to find out more about Social Code and the impact on Afrigator I suggest you listen to the latest Digital Edge podcast where I spill the beans about both businesses.

Let me start by saying that Mailchimp is an amazing company and their bulk email service is worth every penny. They deliver a punchy service and their UI is awesome however we no longer use them as our account has now been deleted.

I certainly can see the value in newsletters but from experience our newsletters were more often than not perceived as spam and I think, ultimately, this has hurt our brand. Added to the fact that many of our @afrigator.com email addresses now end up in people’s spam/junk folder and I think you’ll see why we’ve ultimately decided to drop our newsletter service all together.

Maybe our execution was poor, maybe we’re just not experts at doing this but I can tell you in future I’ll be hesitant to send out any emails to users. It’s a tough one for a small online business as email is, fundamentally, your only communication tool with your clients and this tool needs to be used very wisely…….. or else.

I can in all honesty tell you that we’ve learned more than we’d have liked to (mostly painful stuff) and if I had to do it all again I would have never started email newsletters in the first place. We had all these grandiose ideas about how we could leverage off email to our users but in the end I think we failed.

Special thanks to Darren Gorton for unknowingly allowing me to use his lighter side of startups presentation in mine! I simply love it! He’s also got a great post on funding for startups in South Africa which any entrepreneur must read.

One of the biggest problems we’ve had is that we sit with more than 12,000 users but we’ve had no way to connect these users together. We’ve had numerous requests to allow peeps to connect with other like-minded African users and for a long time we’ve been trying to figure out the right way to do it.

When we sat down to work the model out Stii had this ingenious idea to buy Twitter so, we made them an offer. Unfortunately our offer of R250,000 was rejected and the result is that we decided to build our own platform instead.

At first glance Gatorpeeps may appear to be competing with Twitter but let me assure you we’re certainly not trying to compete or steal Twitter users but rather leverage off the technology to enhance our existing product.

In truth we modeled a lot of Gatorpeeps off the best that both Twitter and Jaiku had to offer. Twitter has certainly brought micro-blogging to the mainstream and Jaiku revolutionised community interaction and we wanted to bring the simplicity of both into our offering.

So the question then is if we have such amazing micro-blogging platforms already why would we need another? Well, in a review of ten micro-blogging platforms ReadWriteWeb had this to say in their conclusion:

Micro-blogging isn’t a short-term trend – it is here to stay. The evolution of blogging has spawned this new mini version of blogging and many are latching on. The simplicity and ability to post frequently are what attract most to the concept. We expect much faster adoption and mainstream penetration than blogging in general.

I believe this is even more true in Africa as we simply don’t have the penetration that other developed countries have. Also take into consideration that the mobile phone remains the African version of the PC and as such micro-blogging addresses both penetration and accessibility problems. If you take Gatorpeeps into this context, couple it with the fact that less than 5% of Afrigator users have Twitter accounts then you’ll see why launching a micro-blogging platform to our audience is in fact a wise move.

On Saturday I was fortunate enough to attend BarCamp Nigeria 2009 in Lagos. Despite various concerns about going to Nigeria (more on that in another blog post) I must say I had a fantastic time and met some amazing people along the way.

Loy Okezie from Startups Nigeria has a really nice summary of the events that transpired over here and there’s another in depth look by Possicon over here as well so I won’t rehash what’s already been said.

What I will say is that this room, filled with about 80 Nigerians, was a true eye-opener for me. They all have university qualifications, all have an online startup (mostly ecommerce focused) and are all extremely well educated and experienced in the online space.

The big question in my mind has been that if a country like Nigeria is filled with such talented individuals in the largest Internet penetrated country in Africa (currently more than 10 million users) then why hasn’t Nigeria produced any world-class Internet startups yet?

This seemed to be a general question and a reason why the event took place in the first place and while there were a lot of theories flying around such as poor connectivity, electricity problems, Government support and regulations, etc., I was left with a strong sense of what’s been lacking – a community.

Up until BarCamp Nigeria most of these 80 people had never met in real-life before. Some have interacted online but for the most part each one has been left to his own devices and they’re all trying to grow their businesses with very little help along the way.

This is the core difference to say South Africa where we do have a pretty strong online community and while it’s often incestuous, contrived and filled with so-called rockstars this community does help drive products online. I can testify to this with my experiences with Afrigator – without the community we’d be nowhere.

South Africa’s online community, or early-adopters, may well be small in the greater scheme of world markets but it all has to start somewhere and in Nigeria’s case this hasn’t really begun yet. I could see that after BarCamp the guys were hungry for more and so they should be. The more they meet, interact, share ideas and create partnerships along the way the more we’ll see online innovation thriving out of Nigeria.

In addition to my observation I also had to do a presentation and to be honest I didn’t really feel qualified to do so. I am the first to admit I don’t know much about Nigeria so I decided to share my experiences of running an online startup in South Africa, shared some of our most detailed social media trends and finally launched our latest baby Gator – Gatorpeeps.

Have a look at the presentation below and let me know what your thoughts are!

I figured that Bolton had a massive impact on the South African blogging community so what better way to illustrate this than by using him as a case study. I must say that I had massive amounts of fun putting this presentation together as it reminded me of the shenanigans that went on during that brief twelve day period. If you haven’t heard of Bolton then best you view the presentation below and get some tips on how to grow traffic to your blog!

This time last year I wrote a birthday post and after reading it again I can clearly remember how the first year went by so quickly. Year two is a very different story and while it did go by as quickly as year one I certainly feel like Afrigator, myself and our team have matured in a very big way.

By Web 2.0 standards Afrigator is now actually a very old product. Strange to think that something so new can be classified as old but the reality is that if you haven’t had any traction by this stage your product is dead. For us the reality is that Afrigator has only really started to show traction from when we were partly acquired in September and the growth on all fronts has been phenomenal.

See, for a long time Afrigator had a great brand outside the borders of South Africa and it was largely due to this that we were even able to negotiate a deal with MIH Print Africa. That said, I do remember crapping myself at the idea of how we were going to meet the objectives and projections detailed in the business plan and contracts yet despite this here we are, six months later and I’m blown away by the progress thus far.

While Afrigator has been somewhat of a success story I am humbled by the fact that had we not done the deal with MIH we might not even be here today. Prior to the deal with MIH I was seriously considering the viability of continuing Afrigator in its current form. Mike, Mark, Stii and myself were funding the project by ourselves and it was taking up serious amounts of our time and cutting away at family and personal life and while this great personal sacrifice was manageable in the beginning after 18 months it started to take its toll.

All I can say is thank God the deal came through in the end and thank God I decided to stick it out. I’ve honestly never been this happy with my professional life and this is largely due to the fact that I’m working full time on something that I feel 100% passionate about.

Afrigator has a long way to go to truly be successful and I have a long learning curve ahead of me but as it stands right now I wouldn’t change it for the world. My life has changed so much in the last six months, I’m interacting with some of the most influential business minds in South Africa, I have a great team at my disposal, I am working on innovative ideas and I’m being tested on all levels every day of my life.

Does it get any better?

The great part about where I am right now is that I have a clear understanding of where our company needs to be this time next year and I know exactly what I want to achieve over the next 12 months. So while I’m excited that Afrigator celebrates our second birthday with you guys I’m also humbled by the idea that we have a lot of work ahead of us to achieve the goals we’ve set for ourselves.

My presentation was on Tools & Technologies, Filtering and Collaborating and while the start is mostly around education the end of the presentation got very interesting. I figured that while it was important to explain the different tools and technologies out there I also wanted to show delegates how to use the tools effectively.

Having been privy to the delegate list beforehand I knew that there were a number of Old Mutual people in the audience so I figured their company would be as good as any to do a small case study on. The results across the various social websites was interesting and I hope that it highlighted how companies are being spoken about online but also how the conversation is generally a one-way street. In my mind it’s an opportunity to engage users and customers in a very unique way.

What I really like about the podcast series is that it’s short (generally around 15-20 minutes), the content is relevant to the industry and the production quality is superb. In a time when information overload is a major concern this podcast series gives you bite-sized bits of information on the go.

To my embarrassment I’ve been meaning to blog about The Digital Edge for some time but as you can see from the lack of posts on my blog lately time has simply not been on my side. Today however I do have a reason as I’m featured in the latest podcast titled Reprobates and bloggers.

The latest installment looks at the state of the South African blogosphere to see what was really happening. It features top SA bloggers as well as Fred Roed and Afrigator‘s other brother, Mike Stopforth. This episode is quite long but I really won’t mind if you skip to the end to listen to me!

For a few months we’ve been working with Alistair Fairweather and his dev team at 24.com to try and make this work and I think that as a phase one we’ve done pretty well.

I really believe that this is a significant step in the social media space in Africa. For the first time one of the largest media companies in Africa have opened up their doors to work with an independent and at the same time we’re gaining further credibility within the industry.

From an Afrigator perspective this step moves us closer to becoming the authoritative figure within the space as we are now able to easily aggregate blogs from a portal that was once closed off to the outside world. The 24.com platform is by far the largest of its kind in Africa and it now opens the doors for us to apply a similar model to other blogging platforms.

In the blogging space in South Africa we’ve noticed two very different schools. One is the early-adopter space that are generally all members of Afrigator already while the other is the niche, closed communities that are often much larger than the early-adopter one. These closed communities, while much larger, are not really aware of what’s happening outside their space and I think it’s safe to say that 24.com Blogs is one of them.

By integrating with Afrigator, 24.com bloggers are now exposed to a very different audience than before. In addition these bloggers are now able to get detailed stats about their blog which is something that was not possible prior to this move.

I am of the belief that early-adopters need to be exposed to the closed communities in just the same way. There are some extremely valuable and influential bloggers within the 24.com network and we hope that this integration helps shift perceptions and encourage bloggers to interact outside of their normal environments.

I guess time will tell what happens but for now I’m really pleased to be involved in helping to change the landscape.

…a platform for developing and distributing rich mobile Internet services. It offers a standards-based language, an easy-to-use toolkit, innovative features, and support across multiple runtime environments—allowing developers to maximize their reach across thousands of mobile devices.

When we first came across Blueprint at Afrigator we got really excited about the possibilities. Here you can develop a mobile site in a standard XML format and by integrating your mobile application into Blueprint it would interpret the markup, detect the mobile phone a user is on and in turn render an optimised mobile version tailored just for their device.

Well not really! To test it out I created a very simple mobile application that will return all the header information sent from Yahoo! to your webserver about the mobile device. All I did was use a simple getallheaders function wrapped in the Blueprint XML. In theory this simple application should render perfectly across thousands of devices.

Here’s my entire mobile application file which is accessible at bp.justinhartman.com.

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<?php
	header( "Content-Type: application/x-blueprint+xml" );
	header( "Cache-Control: no-cache" );
?>
 
<page>
  <content>
    <module>
      <header layout="simple">
        <layout-items>
          <block class="title">Mobile Headers</block>
        </layout-items>
      </header>
	<?php
	foreach (getallheaders() as $name => $value) {
		echo "<block>".$name.": ".$value."</block>";
	}
	?>
    </module>
  </content>
</page>

Accessing bp.justinhartman.com on my iPhone the application returned the following results which I was really impressed with.

So now I know the iPhone version works as expected but what about a Nokia 6610? Well the results are really disappointing. Instead of seeing the mobile headers all I get is a screen displaying my site description text (A simple application that shows you the headers from your mobile device.) with a message saying I need to install either Yahoo GO! or Opera Mini to view the application.

I tried to Install Yahoo GO! on the Nokia 6610 but I got another message saying my Windows Mobile device was not supported. How did a Symbian operating system become Windows Mobile? Anyway, I digress, I then installed Opera Mini as this was my only step left but alas more problems exist.

When accessing bp.justinhartman.com from within Opera Mini all I get is the same message, this time in French, asking me to install either Yahoo GO! or Opera Mini. Now I’m not sure if this is a Nokia 6610 problem as Opera Mini won’t work either but Yahoo! Blueprint has just failed a very simple test.

Yahoo! claim that they support thousands of mobile devices and as long as a mobile supports XHTML (including tables, forms and GIF/PNG/JPG images) and CSS2 then it should render perfectly. As you can tell my results are not as expected.

For now Blueprint has been thrown out the window as a new framework for us to develop Afrigator’s new mobile site. If it can’t even handle a 6610 then I have to wonder what phones it really will support.

I wonder if you guys can help me by accessing bp.justinhartman.com on your mobile phone and letting me know what you see. If you manage to see all your mobile headers then you know it’s working. If you do decide to help, please post your mobile phone manufacturer and model in the comment form below. Also, let me know if it works in Opera Mini on your side.

ReadWriteWeb loves us! WOW. I know the last few posts of mine have been about gloating but when ReadWriteWeb features us in their Top 10 lists who can resist?

This time, RRW has given Afrigator an honourable mention in the Top 10 RSS and Syndication Products of 2008 list.

This Top 10 list features FriendFeed, Google Reader, Twitterfeed, Feedburner and Yahoo! Pipes. Here’s what RRW had to say about us.

Finally, we love African social media aggregator Afrigator – it’s a great way to learn about what’s happening all over the continent and it’s a great use of RSS. We named it one of the Top 10 International Products of 2008 but we think it deserves an honorable mention in this category as well.

Once again I’m humbled by RRW’s support of Afrigator and it’s a great way to end off a fantastic year for us!

To be included in the list along with massive properties like Netvibes and Zoho is a great testament to the efforts the guys have put into this company and I was particularly chuffed to see that this article made the New York Times’ Technology section.

Now all we need to do is figure out how we can get similar local recognition and then we’re well and truly sorted!

I think this is a pretty good response rate, all things considered, but for me the interesting bit was seeing that 88.4% of SA bloggers earn zero revenue from their blogs while the additional 11.6% earn no more than R3,000 a month.

As you can see, of the people who do earn money, the average a blogger makes is between R1 and R200 a month. 24.com have said that “blogging for the most part is not about making money” but I have to wonder if this isn’t because there hasn’t really been a viable method to earn revenue from blogs.

I have believed for a long time that bloggers don’t make money from their blogs not out of choice but simply because there hasn’t been a model that is tailored to them. I speak from experience since I’ve tried Google Adsense, Affiliate Marketing and various other forms of revenue generation and to be honest getting a cheque from Google once every six months for R750 just doesn’t cut it for me.

Most blogs don’t generate that much traffic so PPC and CPA are models that simply don’t work. These are great revenue streams if you’re generating 1 million plus impressions but if you’re only doing 5,000 it becomes a lot more difficult to make any real money.

I think this slide further validates my position on launching Adgator into the SA market. As with Afrigator, everything we’ve done has been based on our own personal experiences and Adgator is no different. There is a lot of money being thrown around in online advertising and I think it’s time bloggers shared in the revenue.

Don’t get me wrong – I don’t like advertising that much and the thought of bombarding my limited readership with dodgy ads is not something I take lightly however I do feel that if the value proposition is right then I’d be happy to dedicated a spot on my site. If I can truly see earning potential then I’d take the plunge because R750 a month is a lot better than R750 every six.

Adgator has been doing phenomenally well since we launched it some two weeks ago and the good news for bloggers and advertisers is that we’ve just finished building the backend interfaces. This means bloggers and advertisers who’ve shown an interest and/or signed up will be getting login details to monitor their earnings and track campaigns.

Adgator has been an unbelievable learning experience. While we may have honestly believed we were ready for a launch I know now that there was no way we could have prepared ourselves for the massive uptake of the program. That said, the technology is now complete, we have most of the data we need and we have an exciting advertiser coming on board from 8 December. Money will start to filter through to the bloggers who’ve signed up and the earning potential is going to increase considerably in the new year.

I know that guys have itchy feet but in the coming months the average money earned by a blogger through Adgator is going to be a lot higher than R200! I can’t wait to see the blog survey stats this time next year…

One of the key points I raised in the presentation (sideshow here, video here) was that we were going to implement a revenue model for the website and in turn share the revenue with the bloggers. Ramon was the first person to ask how we planned on doing this but at the time we were still unclear as to the model and in truth it’s taken us almost 11 months to figure this one out.

Enter Adgator – a newly launched product, under the Afrigator stable, that links our blogging network to advertisers and helps to monetise blogs in a way that Google Adsense and other forms of online marketing simply can’t do.

The more I’ve been watching the collective growth of our network the more I’ve come to realise just how powerful blogs are in relation to other traditional websites. As an example, the top 100 blogs in South Africa (as measured by Afrigator) account for more than 1.7 million unique users and serves over 5.6 million page views each month.

This makes the network as powerful in terms of audience reach to South Africa’s #1 local website, News24, which also serves around 1.7 million uniques each month ~ (Nielsen Netratings – Q2 June 2008).

The scary part for me is that more than 1,200 blogs registered on Afrigator haven’t implemented our tracking code so they can’t be added to these figures and if you had to add them to the mix I have little doubt the network would look a whole lot different.

So, with a total network cap of 3.2 million unique users and 7.9 million page views I’ve often wondered how we can use this network to all of our advantage and I believe Adgator is the answer to this pondering.

The concept of Adgator is simple. Sign up as a blogger, insert a piece of code into your blog theme and we’ll go out and find advertisers who are willing to spend money. Each time a blogger sees one of our ads on their website they know that they’ve made money. Initially we’ll be sticking to a CPM model because that’s what advertisers understand and we will share 50% of the revenue with bloggers.

This model means that a blog serving as little as 2,500 page views a month can make R300 for doing nothing and if you’re lucky enough to be a high-traffic blog your earnings could be as high as six figures. Our aim with Adgator is to be as transparent as possible and all blog owners will have their own access to our system so they can track their earnings in real time. In our reporting we break down cost, revenue share and total income so the blogger knows exactly who’s getting what.

As an advertiser or media planner the value proposition is easy to quantify. Without realising it at the time Afrigator has been indexing, filtering, categorising and profiling blogs in a way that is perfectly tailored for this business model. Instead of throwing a banner up on a major traffic website we can now offer real, targeted advertising to markets and audiences that fit an advertisers’ needs perfectly.

Adgator excites me in a way I can’t describe. The possibilities are endless really but to start off we’ve invited 100 of SA’s top blogs to the network for a pilot program. Invitations were sent this morning and we’re in the process of finalising some exciting advertisers that will really compliment the product and blogs that the creatives appear on.

In the first quarter of 2009 we plan to implement this blog ad network in Kenya and Nigeria so watch this space for more details on these announcements.

If you’re a South African blogger and you didn’t get an invite but want to be a part of the network please visit the site and sign up. We’re certainly not going to limit the network to 100 blogs and the quicker we can build the network the better.

I’m sure you’ll have some questions, please feel free to ask me anything…

To be honest I have to say that I can’t believe it’s only been a month since we moved to Cape Town. So much has happened this past month that I feel like an old pro navigating my way through the Mother City and living the relaxed life.

Well, not sure if that’s all entirely true but we are all settling in very nicely which is hugely positive for me. I certainly feel like we’ve made the right decision coming here.

On the work front I’m amazed at how much we’ve managed to achieve in the last 30 days. For the first time ever Stii and I have been in the same place for longer than a couple drinks and having Lester on board has been a blessing in disguise.

Lester has managed to turn the Afrigator Blog into an entertaining read and people are actually enjoying it. His skills from a marketing and product perspective has been invaluable and he’s really helping to humanise Afrigator in a way that I don’t think we were able to do.

In total, Lester and I have done 24 meetings this past month, Stii lectured at Nomadic Marketing and I did a brief session at the Graduate School of Business and we’ve meet some great people along the way. As a result we’ve established some really exciting partnerships and some of these are going to filter through in the next month.

Stii has been working very aggressively on rewriting Afrigator once again. We got to a point with Afrigator where we realised that a lot of what we plan to do in the coming months were not possible on our current framework so Stii’s been living off coffee and beer ever since. We joke and say that Stii does the only real work in this company and in truth, without him I don’t think we’d be as good as we are!

This month has been fantastic but the real reward has been seeing how a focused approach has really helped Afrigator gain some traction and growth. To give you an idea we increased our unique user base by 83% and our traffic to the site increased by 181% from September. We had a record breaking month which should make our shareholders happy.

I do realise that every month is probably not going to be as good as this past one but I feel extremely positive about our business and the direction it is going. While most of you can’t yet see the fruits of our labour it will become visible very soon.

What’s cool about this though is that we’re in the list with Ogilvy, Jupiter, Young & Rubicam, Vodacom and Investec to name but a few. I wonder though if Springleap have seen our offices yet?

That said, our company has been given a 25% discount coupon to use on Springleap and if you’d like to T from them just use AFRIGATOR as the coupon code when purchasing.

Disclaimer: This is not authoritative. It simply highlights the data that we have available on Afrigator and is not meant to be conclusive in any way.