Justin Hartman

Posts Tagged ‘Demographics’


Posted on February 18, 2008 - by

South African Facebook Demographics

In November last year I did a presentation on Multimedia and Social Media to the RedCube PR agency and in it I looked at South Africa’s total registered users on Facebook as well as where we ranked against other countries in the world.

This was a very interesting exercise so I figured that it might be interesting to expand on this and explore the stats available on South Africa. I’ve now created the first of hopefully a monthly report and you can view the stats in greater detail below, download the PDF version or grab some high-resolution images to use as you see fit.

Because I only had some figures from November 2007 I was only able to do a comparison of the total registered users on Facebook but this will obviously be expanded somewhat next month.

What I did find interesting (even with the limited data) was that the growth rate of registered users on Facebook only grew by 41,680 people in a three month period.

I have no official stats but I know from watching the trends in the past that registered users from SA had been growing at a phenomenal rate and this current figure tells me there is a major slow-down and possibly even a saturation in users.

As a result we dropped from #9 to #10 in the world for registered users while Turkey and France nearly doubled their figures during this same period.

I hope that this information is of value to some of you and I’d love to hear some feedback, if possible.