Special thanks to Darren Gorton for unknowingly allowing me to use his lighter side of startups presentation in mine! I simply love it! He’s also got a great post on funding for startups in South Africa which any entrepreneur must read.

On Saturday I was fortunate enough to attend BarCamp Nigeria 2009 in Lagos. Despite various concerns about going to Nigeria (more on that in another blog post) I must say I had a fantastic time and met some amazing people along the way.

Loy Okezie from Startups Nigeria has a really nice summary of the events that transpired over here and there’s another in depth look by Possicon over here as well so I won’t rehash what’s already been said.

What I will say is that this room, filled with about 80 Nigerians, was a true eye-opener for me. They all have university qualifications, all have an online startup (mostly ecommerce focused) and are all extremely well educated and experienced in the online space.

The big question in my mind has been that if a country like Nigeria is filled with such talented individuals in the largest Internet penetrated country in Africa (currently more than 10 million users) then why hasn’t Nigeria produced any world-class Internet startups yet?

This seemed to be a general question and a reason why the event took place in the first place and while there were a lot of theories flying around such as poor connectivity, electricity problems, Government support and regulations, etc., I was left with a strong sense of what’s been lacking – a community.

Up until BarCamp Nigeria most of these 80 people had never met in real-life before. Some have interacted online but for the most part each one has been left to his own devices and they’re all trying to grow their businesses with very little help along the way.

This is the core difference to say South Africa where we do have a pretty strong online community and while it’s often incestuous, contrived and filled with so-called rockstars this community does help drive products online. I can testify to this with my experiences with Afrigator – without the community we’d be nowhere.

South Africa’s online community, or early-adopters, may well be small in the greater scheme of world markets but it all has to start somewhere and in Nigeria’s case this hasn’t really begun yet. I could see that after BarCamp the guys were hungry for more and so they should be. The more they meet, interact, share ideas and create partnerships along the way the more we’ll see online innovation thriving out of Nigeria.

In addition to my observation I also had to do a presentation and to be honest I didn’t really feel qualified to do so. I am the first to admit I don’t know much about Nigeria so I decided to share my experiences of running an online startup in South Africa, shared some of our most detailed social media trends and finally launched our latest baby Gator – Gatorpeeps.

Have a look at the presentation below and let me know what your thoughts are!

I figured that Bolton had a massive impact on the South African blogging community so what better way to illustrate this than by using him as a case study. I must say that I had massive amounts of fun putting this presentation together as it reminded me of the shenanigans that went on during that brief twelve day period. If you haven’t heard of Bolton then best you view the presentation below and get some tips on how to grow traffic to your blog!

My presentation was on Tools & Technologies, Filtering and Collaborating and while the start is mostly around education the end of the presentation got very interesting. I figured that while it was important to explain the different tools and technologies out there I also wanted to show delegates how to use the tools effectively.

Having been privy to the delegate list beforehand I knew that there were a number of Old Mutual people in the audience so I figured their company would be as good as any to do a small case study on. The results across the various social websites was interesting and I hope that it highlighted how companies are being spoken about online but also how the conversation is generally a one-way street. In my mind it’s an opportunity to engage users and customers in a very unique way.

Disclaimer: This is not authoritative. It simply highlights the data that we have available on Afrigator and is not meant to be conclusive in any way.

I’m going to be talking about incorporating SEO and Social Media into a company’s marketing spend and it’s a perfect topic for me as I feel very passionate about both areas. These days I find myself working with Social Media more and more but my initial passion was always search.

I’ve long felt that while Google is an awesome company and I highly respect their ethos, one company should not control so much of the world’s data. Personally I’d rather have Google own my data than say Microsoft but I still maintain vertical search is a necessity in this ever dominant market.

When I developed Grabble in 2006 I thought I was onto a winner. Sadly it never took off (it’s almost dead in fact) but what I did gain out of this project was an appreciation for search and the technologies that power it. Grabble evolved from open source Java applications, Perl and then I settled on PHP.

There’s a reason why Google have a couple hundred thousand servers collecting, storing and processing information but none of this I could understand, contemplate or appreciate until I tried doing it myself.

What’s even better than talking about some passionate topics is the fact that I’m the second presenter which takes a lot of the pressure off me to really enjoy the remainder of the conference.

If anyone is still interested in going to the conference I have a whole bunch of vouchers which give you 25% discount off the conference price. Get in touch with me and I’ll happily hand them out.

Nic also recorded the entire presentation and I’m trying desperately to get it uploaded so hopefully more details will follow soon.

The highlight for me was having all four Afrigators in the same room at the same time. It took eight months but finally Team Afrigator was a unit – if only for a few short hours.

From left: Mike Stopforth, me, Stii Pretorius, Mark Forrester.

I took an in depth look at Social Media, Web 2.0 and the impact this has on PR agencies globally. There is an interesting case study I did on the Frito-Lay PR department and how they utilised the Social Media sphere to promote the Doritos chips brand among their core target market of 16-24 year olds. I also tried to look at what South African PR companies can do to further promote their clients’ brands in the Social Media sphere.

The presentation, without the sexy Keynote effects and video we included, is embedded below.