The launch in Cape Town was an experience to remember. The theme was the Ama-zing Race and we were told to find clues along the way and follow them. We were all given Nikon cameras along with our first clue and the key to a fancy Mini Cooper. The clue was simply to find which Mini was ours and I’m pleased to report we got the convertible.

Our next clue, inside the car, told us to explore the sights of Cape Town and take as many photos as possible along the way. Along with our cool, bright-red cabrio we each had a padkos bag filled with SA-only goodies and an iPod jacked into the Mini which, yip you guessed it, only had South African artists on it.

Adele and I drove for well over three hours in the basking sun, snapping away like German tourists all the while taking in the pleasures of Cape Town.

When we returned to the iStore we were tasked with creating a photo book from our pics using only iPhoto and the built in software. I must admit, after zipping around all day in a Mini, this wasn’t the easiest thing to do but the software did simplify our lives. Sadly our photo book didn’t with the super cool iPod but about three days later we received a hardcopy of the book which can be seen below.

The good news is that anyone can enter this cool campaign and win prizes along the way. Read the A to Z of SA website for more details on how you go about doing this.

This was an awesome day where I got to explore the beauty of Cape Town and I think this new campaign by Apple is one of positivity and hope which we should all get behind. If any of you would like to attend one of the upcoming Ama-zing Race (Jo’burg and Cape Town) where you too can experience a day similar to this – please let me know. You can post a comment below or email me directly justin@hartman.me and I can get you onboard.

Today I stumbled across an amazing initiative called GivenGain which is run by a bunch of South Africans. Here’s a quick excerpt from their About page.

We call our service GivenGain because we believe that we are rich only through what we give, and poor only through what we refuse and keep.

GivenGain has an established reputation as a service provider to the non-profit sector. We provide a web-based platform to non-profit and support-based organizations with a complete electronic payment, donor management, online publishing, and communication solution.

We have offices in London (UK), Stellenbosch (South Africa), and further represented by partners across the world.

Why this site has interested me considerably is largely due to the fact that fund-raising online is a model that doesn’t really generate that much cash for the organisations in question. Well not in South Africa that is. Unlike other initiatives GivenGain is a model that appears to be working very successfully.

According to the site they’ve generated a total of $37,5 million donated by more than 32,000 individuals and this has directly benefited 1,626 projects. This is stagerring if you think about. It means that on average each individual donates $1,143 and each non-profit project receives $23,118. Granted this is an average and others have donated more/less while other projects have benefited more than others but it’s a massive average at that.

The team behind this initiative deserve to be commended. More often than not people in this industry only ever focus on the players who make the most noise but these giants in the online space are not only doing a whole lot more but making a success of it at the same time.

One aspect of globalisation that tends to be most apparent in almost every facet of life is the emergence of technology – particularly the way in which technology is globally integrating people of the world. The advent of the Internet has over the past decade provided a common platform upon which countries from all corners of the Earth are able to communicate and share information.

Global Emergence of the Information Age

In the space of thirty years technology has caused widespread improvements in access to information and economic potential.

If you consider that just twenty five years ago the use of personal computers was still limited to a fairly small number of technologically advanced people while the majority of people produced documents with typewriters.

Twenty years ago, large and hefty mobile phones were carried only by a small number of users and some fifteen years ago only limited universities and scientists were using, or had even heard about, the Internet.

Today however computers, mobile technology and the Internet have transformed communication and commerce, creating entirely new ways for retailers and their customers to transact and for businesses to manage the flow of production and market their products.

Websites, chat rooms, instant messaging systems, email, forums and other Internet-based communication systems have made it much easier for people with common interests to find each other, exchange information, and collaborate which was almost unheard of until the Information Age.

Technology Transformation in South Africa

With over 30 million subscribers the mobile industry in South Africa is booming. While this industry is largely controlled by the major mobile phone operators, making entry into the market difficult, almost every South African has access to mobile technology.

Internet adoption in South Africa has been slow off the starting blocks. There are some 5 million people accessing the Internet everyday and currently we have more than 1 million broadband subscribers yet these figures represent only a small portion of the population.

One of the primary reasons for the poor rate of adoption of broadband and the Internet, in comparison to the mobile industry, is the high-costs associated with going online. Added to this, South Africa has not had the technology or infrastructure to facilitate fast adoption rates and the early adopters have had to uncover defects and fund development of the technology further.

Fortunately, over the last couple years, companies and local government have been investing heavily in Fibre optics and the infrastructure needed which will not only help drive costs down but also increase accessibility and adoption through the use of these improved technologies.

Leveraging Technology

Technology facilitates the expansion of products, ideas, and resources among countries as well as people regardless of geographic location. Technology can be leveraged to create efficient and effective channels to exchange information and can be the catalyst for global integration.

The single greatest benefit of technology is its ability to multiply effort. This multiplier of technology turns the effort of one person into many.

Any business can leverage technology to work:

• Faster
• Productively
• Predictably
• Safer
• Efficiently

With the advances in technology any business can now do more with less.

Challenges and Successes

As an emerging market South Africa has some fundamental issues affecting global emergence. Some of these include high-costs, low Internet penetration, unemployment and lack of education, yet despite this advances in technology are producing many positive changes in our society.

Technology innovations have created new jobs, promoted the growth of new markets, and increased international trade and investment but one of the biggest technology challenges we need to address, which makes us unique to first-world countries, is the major divide between mobile and Internet users.

What is evidenced today is that only a small minority access the Internet while the majority of the population use their mobile phones for various tasks yet there is little to bridge the two users together.

The greatest opportunity that exists in our global emergence is the ability to understand how to use all this technology to our advantage, bridge the gap between mobile and Internet users, and in turn solve the various communication and technology problems that we are faced with as a developing country.

This post is a chapter of the SA Blook: A Piece of Significance, an online book written by a diverse group of writers with strong views of our country and the reality we find ourselves living in. The other chapters in the Blook are here:

Introduction
1. The new South Africa – is it real?
2. Is SA rich or poor?
3. What the world thinks of South Africa and what our global opportunities are
4. The importance of each individual’s contribution collectively
5. SA Inc and the business of doing business in SA
6. The beauty and grandeur that surrounds us
7. The importance of technology in SA’s global emergence
8. Building brand South Africa
9. Making the most of SA’s creative talents and abilities
10. Innovate for a better South Africa
11. The role of the younger generation in SA, and what we need to do to support them
12. Connecting South Africa – Communities that transcend technology
13. We are African – the role of collaboration in South Africa’s growth

Copyright Justin Hartman 2008. Licensed under a Creative Commons Attribution Non-commercial No-derivatives 2.5 ZA license.