Justin Hartman

Posts Tagged ‘Stats’


Posted on March 3, 2008 - by

Interesting Email Facts

Gmail SpamOn Sunday morning I went into Gmail to check my email and I was presented with over 700 spam emails in my inbox as well as 27,000 emails in my spam folder.

I decided it was time to find some cool and interesting stats on spam and email in general, have a look at the results below.

Spam Facts

  • 60 billion e-mails are sent daily
  • 90% of all email is spam
  • 64% of spam servers are in Taiwan, 23% are in the US

User Facts

  • The average business user receives 25 email messages per day; increasing 10% per year
  • The average business user spends 2.6 hours per day reading and responding to email
  • 38% of employees have sent an e-mail without the required attachment
  • 34.1% of users open an e-mail by 5 pm
  • It takes 77 minutes a week for an employee to manage their mailbox, such as cleaning out old messages and filing old messages or attachments
  • It takes 27 minutes for a user to delete or archive enough messages in order to be able to use the e-mail system again after hitting a “quota limit”
  • It takes 8.2 minutes for a user to find an email that is older than two weeks

Email Marketing Facts

  • E-mail click through ratio is best on Wednesdays, reaching 3.9%
  • 60% of business correspondence has grammar or spelling errors

Age Facts

  • 75% of adults prefer e-mail to IM, 75% of teens prefer IM to e-mail
  • Less than one-fifth of teenagers use e-mail for communication

Extremely Scary Facts

  • 60% of an organisations’ intellectual property is in the e-mail system
  • The typical user stores more than one-half of his/her critical business information within the confines of the e-mail system
  • 38% of US and UK companies monitor and read e-mails written by employees
 

Posted on February 18, 2008 - by

South African Facebook Demographics

In November last year I did a presentation on Multimedia and Social Media to the RedCube PR agency and in it I looked at South Africa’s total registered users on Facebook as well as where we ranked against other countries in the world.

This was a very interesting exercise so I figured that it might be interesting to expand on this and explore the stats available on South Africa. I’ve now created the first of hopefully a monthly report and you can view the stats in greater detail below, download the PDF version or grab some high-resolution images to use as you see fit.

Because I only had some figures from November 2007 I was only able to do a comparison of the total registered users on Facebook but this will obviously be expanded somewhat next month.

What I did find interesting (even with the limited data) was that the growth rate of registered users on Facebook only grew by 41,680 people in a three month period.

I have no official stats but I know from watching the trends in the past that registered users from SA had been growing at a phenomenal rate and this current figure tells me there is a major slow-down and possibly even a saturation in users.

As a result we dropped from #9 to #10 in the world for registered users while Turkey and France nearly doubled their figures during this same period.

I hope that this information is of value to some of you and I’d love to hear some feedback, if possible.