Rex The Lion surfaced at the beginning of this month and the hype around this pussy cat is something to behold. Quite frankly I am bored.

Don’t get me wrong, I love the concept and the software they’re using is awesome but I feel Rex could be executed far more effectively.

As an anonymous user, who’s sole mandate is to talk about the local blogosphere, I would expect Rex to be more controversial but alas all we get is name-dropping and link-baiting which is really not amusing or interesting in the least.

If I were Rex, and clearly I’m not, I’d be ripping bloggers off and really creating some hype. This lack of controversy leads me to believe that Rex is simply a marketing ploy developed by some person/agency to get exposure for something which will most likely be revealed in the near future.

Unlike Bolton, Guy Mclaren or even Vernon Koekemoer – Rex The Pussy lacks originality in his content and the only thing going for Rex is his cool software.

Come on Rex, let’s really see you roar!